Motion Behaviours

Rules and principles for your brand to live by

Build the foundation of your brand’s motion language.

Motion behaviours and principles define how your brand moves – they’re the DNA of your motion identity. We develop a strategic framework that captures your brand’s personality through motion, exploring characteristics like tempo, elasticity, weight and emotion.

These principles inform every animation decision, from micro-interactions to hero films, ensuring visual consistency. By establishing this foundation, we help your team and partners create motion that always feels on-brand, intuitive and recognisable across every digital touchpoint.

Services Overview

Motion Systems

We create motion systems for existing brands and brand's that need new identities with motion built in. This ensures brand's have a consistent brand motion language.

Brand Content

We help brands that struggle to scale their message across touchpoints, campaigns, and platforms with consistency, strategy and intent.

Design

We create considered design assets across print, digital, OOH and illustration to help brands communicate clearly and consistently. From campaign visuals to day-to-day collateral, we deliver design that works across formats, scales easily and supports wider brand activity.

Services Overview

Motion
Systems

We create motion systems for existing brands and brand's that need new identities with motion built in. This ensures brand's have a consistent brand motion language.

Brand
Content

We help brands that struggle to scale their message across touchpoints, campaigns, and platforms with consistency, strategy and intent.

Design

Services Overview

Motion Systems

We create motion systems for existing brands and brand's that need new identities with motion built in. This ensures brand's have a consistent brand motion language.