Motion isn't just
an add on.
It's a strategic
brand tool
We begin by reviewing your current brand assets and any existing use of motion design. This includes logos, typography, colour palettes, UI elements, and video content, if applicable. The goal is to understand what's working, what's not, and where motion could enhance your brand experience. Throughout this step, we invite your input, what’s important to you, what you feel is lacking, and where you see potential.
Based on what we’ve learned, we begin shaping your motion identity. We present you with a set of tailored motion principles, such as timing, easing, transitions, and behaviour that express your brand’s personality. We’ll also show you how these can be applied through sample animations, mockups, and real-world use cases.
With the concepts approved, we animate your key brand elements—logos, icons, UI interactions, video components—and compile them into an easy-to-use motion toolkit. This includes guidelines, reusable assets, and documentation, so your team or partners can apply motion consistently across platforms. We also offer guidance and support during implementation to make sure everything works seamlessly.
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